Original: When one sees a man with a large, white beard, their mind typically goes to a thought about Santa Claus. Ever since Coca Cola standardized our symbol of St. Nick, images always include a fluffy white beard and red suit. Groups even exist honoring the Santa impersonators who have real beards and do not rely on fake stick-ons. It is apparent that Santa portrayers gain status of the elite through this icon.

Revised: The mind often goes to a thought of Santa Claus at the sight of a large, white beard. Coca Cola standardized this symbol by always including a fluffy white beard and red suit in images of St. Nick. Groups exist to honor the Santa impersonators who have real beards and do not rely on stick-ons- classifying these men as the “elite.”