To Do:

Letter to Santa
Comsumer Perspective
Email interviews
Phone interviews
Face-to-Face interviews
Research on groups
Articles
Intro
Methods
Digital Short

Introduction

As autumn winds down, children and adults alike begin to anticipate Christmas Day. On this morning, eager children hurry down the stairs to see what is waiting for them under the tree. Wrapping paper being flung in every direction, lights flashing from trigger-happy parents armed with cameras, and children roaring with laughter and joy. However, this excitement cannot be attributed to just this one day. No, this event has been in the making for weeks, beginning with a seemingly simply trip to the mall. Parents and children of all ages anxiously wait in mile-long lines, creeping along for hours for their 3 minutes with a fat man in a red suit. Yes, Santa Claus!

Since making his debut in department stores in 1890[1], visiting Santa Claus has become a time-honored tradition for most families. Though he can be contacted through mail and even e-mail, Santa prefers face-to-face contact. Unfortunately, with the growth in population and time constraints, the true Santa is unable to appear everywhere he is needed. Thankfully, he has a legion of men who have taken on the challenge of bringing Christmas to the masses. Every year like clockwork, they don red suits, white beards (both real and fake), and a jolly demeanor-choosing to put themselves to the torturous task of listening to the petitions of young children. After years of the grueling work, these men have formed a support community and culture of their own. 

Still, the real question remains, why do they do it and who are they? Why do these men choose year after year to forsake their personal boundaries and voluntarily allow children to crawl up on their laps and tell of their Christmas wishes? Could it be for the money? Availability of the job? Simply keeping the tradition alive? Or is it the desire to bring joy into the lives of children?

            The men who form this culture come from all different walks of life. These men may be rich, poor, married, widowed, divorced, old, young, African-American, Caucasian, or Latino. During the year they may be retired, lawyers, doctors, sales clerks, waiters, fathers, grandfathers, pastors, engineers, musicians, and more. Despite these possible differences, the joy of Christmas and passion for their portrayal of Santa have brought these men into a close-knit community. Member-exclusive groups have been formed, social networks created, and conventions are held each year for support. While some may view this as a temporary position, others treat it as a life-long career. Regardless, this is not a job to be taken lightly. It is a commitment to honor the traditions of Christmas and connect with children from all walks of life.

           

           

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[1]Elaine Allegrini. “The Enterprise.” http://www.enterprisenews.com/homepage/x544120860/Creating-Christmas-town-in-downtown-Brockton